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MANULIFE

MANULIFE

DEPENDABLE MAN

   

The concept of insurance is in its infancy in Indonesia so the universal approach of using fear and  unrealistic dreams like most insurance advertising strategies wouldn’t work. Instead we created ‘The Most Dependable Man’. A charming and honest young dad born out of the insight that you can’t really depend on men for lots of small things but when it comes to looking after the family’s finances. You can. Hopefully.