LEAVE YOUR MARK
The challenge for Ardiles is its perception of being a low cost alternative to the big international brands. In particular Ardiles wanted to inspire teenagers, the new generation of shoe savvy consumers. This film did that by applying the insight that young millennials need a purpose. Leave Your Mark used attitude in performance, lighting and mood to depict a style that has elevated the brand and resonated with its audience. Further more, this campaign has helped propel the brand to third in Indonesia, only behind Nike and Adidas. And ahead of Vans, Converse and Reebok.