To create a striking yet simple piece inviting Jaguar V.I.P. customers to Jaguar’s “Wine Blending Experience” – a unique event for wine connoisseurs and Jaguar aficionados. This would also be the first time most of the people had seen the new stylised Jaguar ‘Leaper’ logo.
Find a way to simultaneously invite people to the event and introduce the Jaguar ‘Leaper’ logo: itself, a design of graphic simplicity and elegance. To do this we re-interpret the jaguar logo using a carefully positioned corkscrew for this invitation to wine buffs.
- Significant uplift in response and attendance versus previous years.
- Positive anecdotal feedback from Jaguar customers – so much so the idea has been recently reworked again for 2009, this time using a knife and fork.