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TOP XL

TOP XL

BIGGER ISN’T ALWAYS BETTER UNLESS IT’S CHOCOLATE

   

An XL chocolate snack for millenials that was losing out against its rival Beng Beng. The solution was creating a bigger bar and highlighting that ‘Bigger isn’t always better’ in typical millennial situations but it is when it comes to chocolate. Top XL is now a household name in Indonesia alongside Beng Beng.