Ideas Production Audience Fun First

We’re an ideas collective that uses creativity to solve business problems. Smarter.


Great creative strategy is nothing without great ideas. Great ideas are nothing without great executions. So we provide all three, and nothing else.


Specialists in strategy,
creativity and production.

Plus an expert team of collaborators in design, tech, social, animation, post, music, interiors and more.


Head of Creative / FOUNDER

Alex Tagaroulias is an award-winning Executive Creative Director with over 20 years experience in big ad agencies like Saatchi’s, McCann and Havas to name a few. The last 6 years in Singapore and Indonesia working regionally and locally on international and national brands from MasterCard to Unilever and Toyota to P&G.


Head of Studio / FOUNDER

Originally a cinematographer, Damon moved into directing music videos and commercials in Australia with a string of award winning projects. Now living in Asia he directs, shoots and edits TVCs across the region on global brands such as Spotify, Toyota, Honda, Nescafe and Coca-Cola. His unique multi-skilled approach and attention give projects an edge.


Head of Strategy

In a strategy and business advisory role is Shannon Cullum. With nearly 30 years in the industry, including eight as CEO with major multi-national agency networks, Shannon has worked with a world-class list of marketers and brands, including P&G, Unilever, Coca-Cola, Google, Toyota, HSBC, Budweiser and Levis. 



Ben has more than 20 years experience working for large multi-nationals, boutiques and small start-ups across New Zealand, Australia, New York, London, Paris, Singapore & Indonesia, and most recently within the APAC team at Facebook as Head of Large Advertiser Marketing. 

With RocketSurgery he advises across the board and is involved in new business and all things digital.


Head of Design

Brand curator with over 20 years experience for network agencies across the UK and APAC on global brands. From Toyota and  Isuzu, to the Brisbane Broncos, PZ Cussons and Pharma. Dave Maunder is a brand specialist that knows how to connect brands with consumers.


Social & CONTENT

Sara Harrak has over 10 years experience in TV and Film as an Assistant Director. Gaining experience at Disney, Netflix, BBC, SKY and New Regency Pictures on shows like Downton Abbey and Alice in Wonderland to name a couple. For the last three years she has lived in Asia, directing and producing short-form digital content.